T-fal makes cooking attainable for everyone, no matter the skill or budget.

Even in a saturated market, we managed to pull off content that speaks to consumers in a unique way. By focusing on the “Thermo-spot” (patented color dot to indicate when pan is preheated), we created differentiation & spoke to them on their level. During the pandemic we noticed a lot of TikTok users showing our pans in their recipes, so we decided to launch our own channel. It’s not polished, over-produced, or insanely scripted. It feels authentic and authentic to the platform.

Role | Associate Creative Director