"It’s OK to Cheat on Flamin’ Hot Cheetos" campaign playfully challenged fans to explore the full world of Flamin’ Hot snacks, because why stay loyal to just one? Tapping into ‘90s nostalgia, we introduced retro burner flip phones as the ultimate tool for a little harmless “cheating,” giving fans a chance to win their own. To turn up the heat, we partnered with Gabby Windey, the perfect fiery personality to help us spice up the message.