We reimagined Corona’s 35-year holiday icon, the O’Tannenpalm commercial, as an hour-long Yule Log rooted in story. At its heart were six friends gathering on the beach for the holidays, a simple Corona moment unfolding in a perfectly seamless loop, with the lights, waves and sound resetting so flawlessly it feels endless. The result turned nostalgia into narrative, earning 13M+ YouTube streams and proving the beach is still where the season begins.

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Role | ACD | Co-Director