When the art world lost its mind over a $6.2 million duct-taped banana, we knew culture was ripe for the taking. Within hours, we struck. Slapping a single Cheeto Puff onto a wall with duct tape and listing it on eBay as a satirical masterpiece. The internet ate it up, and before we knew it, our crunchy creation sold for over $20,000. What started as a joke turned into a statement: if absurdity sells, we might as well cash in. Cheetos Wall Art wasn’t just a snack, it was a revolution.

Role: Associate Creative Director | Designer

Credit: Ben Therrien | Executive Creative Director